A public speaker has to know a little about everything
Psychology: why people are the way they are,
Persuasion: things that motivate people to listen, change, buy,
Sociology: group response, group needs, social interaction,
Current events: anything that connects, even remotely, to your topic,
Advertising: Know what the major advertisers are currently using to make us buy a certain product or service,
Marketing: How to stay on the mind of your target audience,
Television: What are people watching and what are the trends?,
Technology: as it applies to your particular field or presentations in general,
Demographics: your target market, potential target market,
Trends: fashion, communication, buying.
Knowing a little bit about everything enables you to bring more relevant material to your speeches, builds your credibility, and allows you to connect and engage more with your audience on and off the stage.
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